Disinformation campaigns are more than fake news. They’re coordinated, targeted efforts to shape perceptions.
How are they made?
Disinformation campaigns are professional and coordinated—not unlike marketing campaigns. And just like marketing campaigns, they’re designed to achieve specific results.
Disinformation campaigns are designed to achieve four main objectives.
Campaigns use a range of tactics to achieve campaign goals.
A coordinated effort by one online group to manipulate another—for example, through mass commenting on a certain message.
Online accounts run by a person masquerading as someone else.
Networks of bots, or accounts that are algorithmically programmed to post without continued human intervention.
Manipulate Data Voids
Tagging content to strategically appear in conversations, trends, or search results when information on a topic is sparse or missing.
Gaining unauthorized access to data in a system, or using digital attacks to take down websites.
Messages either to encourage action (e.g. “If you love the President, RT this!”) or create a fake sense of consensus, sometimes known as a Potemkin Village (e.g. “The #1 trending hashtag can’t be wrong.”)
Negative messages meant to harass, discredit, suppress, dissuade, or disparage targets.
Messages meant to cause confusion through infiltration, insincerity, or overwhelming amounts of information.
Campaigns are designed for virality across platforms.
Like all marketing efforts, disinformation campaigns intend to drive reach, engagement, and revenue.
How important is consistent engagement vs. single-story impact?
What is the goal of fake news? What are the dangers?
Understanding how disinformation campaigns operate is one of the first steps to countering them online.
Explore the experimental technologies, research, and creative approaches from Jigsaw and our partners working to fight disinformation online.